Clever marketing can really help your business, but sometimes it's hard to tell what the message is supposed to accomplish. There's a funeral home we pass by that has a marquis. Now, that could be helpful to announce someone's service, but anything else could be misunderstood. For example, for about 6 months the sign said," Enjoy the season." What season? Winter, summer, death and mourning? I noticed recently the message had been updated to, " Look Alive! Smile!" Are they trying to reassure you about the body preparation for an open casket service? Will your loved one be smiling and look alive? I have to admit, every time I pass that way, I will be looking to see what's up next. I could offer some suggestions. How about, "end of year casket blow out","scratch and dent sale", "buy one, get one free". Just for morbid fun, I found a few that caught my eye:
Clever marketing can really help your business, but sometimes it's hard to tell what the message is supposed to accomplish. There's a funeral home we pass by that has a marquis. Now, that could be helpful to announce someone's service, but anything else could be misunderstood. For example, for about 6 months the sign said," Enjoy the season." What season? Winter, summer, death and mourning? I noticed recently the message had been updated to, " Look Alive! Smile!" Are they trying to reassure you about the body preparation for an open casket service? Will your loved one be smiling and look alive? I have to admit, every time I pass that way, I will be looking to see what's up next. I could offer some suggestions. How about, "end of year casket blow out","scratch and dent sale", "buy one, get one free". Just for morbid fun, I found a few that caught my eye:
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